India gets 1st Muffin Break cafe

Muffin Break, the Australian brand, enters the Indian market with its master franchisee South Asian Hospitality Services. The brand takes its first step with opening up of a first flagship cafe GKII M Block Market, New Delhi.

Muffin Break is a unique bakery café which offers products including muffins, well renowned coffee and other snacks. Understanding that the Indian market for bakery products is very unorganised, Robert Fitzgerald, Executive Director, Foodco Group says, “Our USP is that we offer freshly made products, so our muffins are produced at the café right in front of consumers’ eyes. Indian consumers are now in the aspirational mode and love to associate with brands, so the time is ripe for us to enter the Indian market.”

Parvin Juneja, Chief Executive of South Asian Food & Hospitality Pvt Ltd, added “We are proud to open the first “Muffin Break” cafe in India and with this, we believe to swirl the taste buds of the muffin lovers. Also, with our past experience of providing the high quality food products, we plan to further open more such bakeries catering to the interests of muffin and coffee lovers in India. We also plan to introduce new products on the menu to suit the Indian taste buds.”

Established in 1989, Foodco Group (Foodco), franchisors of Muffin Break has a regional license partnership with - South Asian Food and Hospitality Services Pvt Ltd, who will operate the Muffin Break brand in India. It anticipates opening of 40 stores throughout India by 2017.

Foodco also has two other brands named Jamaica Blue which is a contemporary café and donuts brand, Dreamy Donuts.