Assistant Editor, IndianRetailer.com & Retailer Magazine Jan 19, 2018 / 2 MIN READ
Omni-channel fashion jewelry brand Voylla has introduced loyalty reward programme-Voylla Sparkle Club today.
With this loyalty programme, buyers with each purchase can earn reward points which can be redeemed for offers and services across Voylla’s 240 point of sale locations in the country.
Further, this programme is also designed to engage the offline consumers at the brand's kiosks and exclusive brand outlets.
Vishwas Shringi, CEO, Voylla said “Voylla Sparkle Club will also support our team not just in terms of increase the customer base but will also help in accelerating sales and customer data base”.
Voylla retails 45,000 designs on its site, which the company claims gets refreshed with almost new 1,000 designs every week.
The partnership will help PAYBACK expand its offerings into diversified online sectors like fashion, lifestyle, and experiential vacations, which has been witnessing growth in recent times.
The amalgamation of Viacom18, the hindi entertainment channel and Voylla, the fashion jewelry brand is expected to create a ripple in the 18,000 Cr Market.
Founded in 2011, Voylla has already launched more than 150 stores and plans to come up with 100 more by end of this financial year.
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