Katrina Kaif ties up with Nykaa to launch her beauty brand 'Kay Beauty'

Bollywood actor Katrina Kaif has partnered with India’s largest beauty retailer Nykaa to launch her beauty brand Kay Beauty. The new brand has been introduced pan-India across 50 Nykaa stores and on the Nykaa website and app.

Katrina has created Kay Beauty with a vision to deliver high-performance, long-lasting, ultra-glam makeup products that also care for the skin. The Kay Beauty collection will be featuring lip, eye and brow products to create 3 beauty trends, Perfecting The 3D Lip, The Art of Sultry Eyes, and Natural Ombré Brows.

Katrina Kaif said, “As a person, I’m very demanding of myself, always pushing for more. Kay Beauty has been created with this same rigour, asking a very demanding question, how can we get more out of makeup? The answer that the collection offers is a unique formula of makeup products that are long-lasting and ultra-glam, and that cares for your skin. Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was also very important for me that the collection was versatile enough to cater to different skin tones, ages and emotions.”

Falguni Nayar, Founder & CEO, Nykaa, stated, “The launch of Kay Beauty is a proud moment for Nykaa as India’s first celebrity beauty brand. I have always been an admirer of Katrina’s independent spirit and was inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked with relentless passion and dedication to bring this vision to life.”

Reena Chhabra, CEO of Nykaa Brands, said, “Bringing Kay Beauty to life has been an amazing journey to witness Katrina’s passion, care and commitment to each product. These unique formulas meet her exacting demands for products that are high performing, professional and ultra-glamorous, all while caring for the skin. The beauty trends she identified can easily be decoded with these easy-to-use, buildable formulations.”