Marks & Spencer's new clothing line to cater to children with sensitive skin conditions

British multinational retailer Marks & Spencer (M&S), in partnership with DreamSkin, has launched a new clothing range. This range has been specifically designed for infants and children with sensitive skin conditions such as eczema.

Through this partnership, the collection of 22 products has been launched across baby, nightwear and underwear. The new range of garments is made using DreamSkin’s innovative polymer technology. The clothing line also features softer threads and flat seams to help reduce irritation.

The polymer technology is medically proven to soothe and protect the skin, lower skin temperature, help reduce friction and act as a repellent on detergent residues that can cause irritation. 

In September 2018, the company had introduced a clothing range specifically designed for children with disabilities.

Deborah Sharpe, Head of children’s product development technology, Marks and Spencer, said, “The company spent 18 months developing the product range with DreamSkin. Feedback from our customers showed us that a significant number of children suffer from eczema or other skin related irritations.”

“The feedback the team received proved just how successful this technology is at soothing these distressing ailments. The team has received incredibly positive feedback from the DreamSkin trials along with genuine and heartfelt thanks from the wearers and their parents, giving us the confidence to put these new ranges into production,” she added.