New Johnnie Walker range launched by Diageo

Diageo has launched a new Johnnie Walker range, targeting to provide consumers with a guided tour of Scotland’s whisky-producing regions. Globally, the Johnnie Walker Black Label Origin Series is now available in travel retail stores with a recommended retail price of $46 for 1-litre bottles.

The new Johnnie Walker range features four 12-year-old blended Scotch whiskies, including Johnnie Walker Black Label Speyside Origin, Johnnie Walker Black Label Highlands Origin, Johnnie Walker Black Label Islay Origin and Johnnie Walker Black Label Lowlands Origin.

The each Scotch in the collection is crafted only using whiskies from a particular region for capturing the primary flavour characteristics of that area.

John Williams, Global Brand Director, Johnnie Walker, said, “The Johnnie Walker Black Label Origin Series has been crafted to help people to discover and explore the distinct flavour profiles of the four corners of Scotland.”

“At Johnnie Walker, we have access to an unparalleled range of fantastic single malts and this collection will be of particular interest to anybody who wants a greater understanding of how our small team of expert whisky-makers craft and balance those distinct flavour profiles to make Johnnie Walker Black Label,” he further stated.