Nivea gets Parineeti to endorse brand

Nivea India, the skin & hair care brand, has announced the appointment of Parineeti Chopra as the brand ambassador for its face cleansing range.

The actor will endorse the newly launched Total Face Cleanup, in a series of print and television advertisements. According the brand, which is targeting the youth, the actor is a rage amongst that class. The brand sees face cleansing as one of the fastest growing categories.