Oriflame eyes 25 per cent growth

The Swedish direct selling retailer, Oriflame India, unveils its plans to grow by 25 per cent year-on-year for the next five years. The growth will be driven by the expanding product categories and the base of direct selling agents. According to Sharmili Rajput, Marketing Director, Oriflame India, the company is working towards doubled sales revenues by 2016, along with the aim to double the number of its consultants (direct selling agents). Currently Oriflame has 2.5 lakh consultants in India. For India the brand will focus on special products which will be well designed for Indian hair and skin.  Johan Rosenberg, Executive Vice President Global marketing and R&D, Oriflame said, “We have done a special study on India understanding the Indian population and really are trying to target certain developments only for the Indian market and feel we have great opportunity to deliver something which is much more relevant to the population (India)". The brand see a huge market potential in India, for the direct selling products, and is estimated to be around Rs 7,300 crore per annum, growth.