US-based kids wear brand OshKosh B'Gosh launched in India by Myntra

Myntra, a fashion e-commerce company, in partnership with a leading organized retail group Tablez, has introduced United States-based kids wear brand OshKosh B’Gosh in India.

In India, the kids' fashion market stands at $7 billion at present. This market is likely to reach $13 billion by 2022, with the branded segment gaining fast traction among shoppers.

Amar Nagaram, Head of Myntra and Jabong, said, “We are delighted to bring OshKosh B’Gosh, one of the United States leading kids wear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio while enhancing the overall catalog for kids and pre-teens.”

“With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country,” he further stated.

Adeeb Ahamed, Managing Director, Tablez, added, “The brand has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh to reach a large expanse of the fashion-conscious consumers across the country.”

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