Walmart acquires plus-sized clothing startup Eloquii

Walmart Inc is all set to acquire Eloquii, a fashion startup that sells plus-sized clothing, for an undisclosed amount as it continues to look for ways to appeal to younger shoppers and differentiate from rival Amazon.com Inc.

Hardly four year old Eloquii sells apparel starting at size 14 via its website and through five of its own stores. More than half of women between the ages of 18 to 65 in the United States wear size 14 or higher, the retailer said.

"These customers have been historically underserved, with clothing limited by its lack of fashion, lack of fit, or both," Walmart said.The Bentonville, Arkansas-based retailer has previously acquired smaller digital brands like Modcloth and Bonobos to complement its online assortment.