Woodland's aggressive growth strategy

Woodland, a leading retailer of shoes and apparel, is attempting to end the current fiscal with sales of Rs 1,050 crore, a growth of 23 per cent on a year-on-year basis, and that would be largely due to strong growth in its apparel sales.

Amol Dhillon, Vice President-Strategic & Planning, Aero Group of Companies, said, “Our apparel sales are growing at a fast pace and we expect revenues in this segment to be almost equal to our footwear sales.”

The player has grown at 20-25 per cent over the past few years and its retail network includes over 500 company-owned and company-operated exclusive brand outlets along with over 4,000 multi-brand outlets, and e-retail. In addition, it plans to expand its presence in smaller towns.