ASUS India launches its exclusive store in Delhi

ASUS India has unveiled a new store in Delhi. This launch is in line with the company’s vision to expand its market presence across different market tiers, by launching 100 stores before the end of this financial year.

The newly launched store will host an extensive range of electronics and computer hardware, including the brand’s flagship products like VivoBook, ZenBook, Zenbook-Flip, Zenbook Duo and Republic of Gamers (ROG) laptops.

Arnold Su, Business Head, Consumer, Commercial and Gaming PC, Asus India, said, “We are extremely delighted to announce the launch of ASUS store in Delhi. With the new store launch, we have successfully propelled on our vision of opening 100 new stores before the closing of this fiscal.”

The store will be providing users easy access to ASUS’ latest and flagship products. It will also offer innovation-led all new products of the brand, including VivoBook, ZenBook, Zenbook-Flip, Zenbook Duo and Republic of Gamers (ROG) laptops.

Presence of ASUS

ASUS has a strong network of ASUS Exclusive Stores. In addition to this, the brand has a strong customer connect through other large-format stores like Reliance Digital and Croma. The brand also has a few thousand resellers spread across 600 districts in India.

Apart from this, the onsite service footprint of ASUS covers well more than 20,000 pin codes in the country. Additionally, the brand has actively tied up with e-commerce platforms such as Flipkart, Amazon and Paytm Mall to reach out to ambitious users who wish to own the best of industry-leading cutting-end innovation.

“Asus is reinventing retail technology to move the industry and customer experiences into the future. Interested users can simply walk in the store and get their hands on the innovative and cutting-edge products by ASUS,” Arnold Su stated.

Growth Plans

ASUS aims to have over 200 exclusive stores in India by 2020, as part of its expansion plans.

Currently, the technology giant has 71 exclusive stores across the country and will have 100 stores by the end of the year.

The company will also be opening over 25 exclusive stores in South India, which contribute 30% to the revenue.

ASUS was growing year on year 38 to 40%. Its expansion was mainly to sustain the 40% growth and become the market leader, with 11.8% market share reported in the third quarter.