Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 17, 2021 / 2 MIN READ
XYXX has raised Rs 30 crore in funding from DSG Consumer Partners, Synergy Capital Partners, and Sauce.VC.
The men's innerwear brand will use the fresh capital to build its product portfolio, strengthen the retail presence and build brand awareness.
Yogesh Kabra, Founder, XYXX, said, “In the last year itself, we have witnessed tremendous growth of over 300 percent as compared to pre-pandemic levels.”
“Since we are currently at a high-growth stage in our journey as a brand, we aim to use resources to expand our product portfolio, strengthen our retail presence and build brand awareness,” he added.
Currently, XYXX is present in more than 6,000 strategic offline outlets and all major e-commerce marketplaces like Amazon, Myntra, Flipkart, and Ajio among others.
The brand aims to scale its offline presence to 15,000 stores across India over the next year.
This initiative comes shortly after DaMENSCH introduced the #MadeForAdults campaign, which encouraged men to replace less functional innerwear with superior quality options that provide effortless comfort.
The brand targets the young Gen Z audience aged 18-25, whose ideas influence the world, and aims to innovate its product line across markets, including India, focusing on personalized comfort beyond functionality.
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The company plans to clock Rs 100 crore in revenues by this year's end.
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