OnePlus strengthens offline presence with launch of 3rd experience store in Pune

OnePlus has launched its third experience store in Pune at Elpro City Square Mall, Chinchwad. With this, the global premium smartphone maker has expanded its footprint.

The state-of-the-art Experience Store is spread over 3000 sq ft. It is also equipped with a service centre and the celebrated OnePlus coffee experience, making it a one-of-a-kind premium retail experience for all customers in the city.

Abhimanyu Kumar, Manager, Exclusive Retail, OnePlus India, said, “At OnePlus, we are committed to providing our customers with an end-to-end premium experience and OnePlus Experience Stores are a significant part of this initiative. We are very excited to expand our presence in Pune with our largest store yet and look forward to catering to our growing OnePlus community based here.”

The new store launch is part of the brand’s ongoing endeavor to enhance its offline presence and create additional retail touchpoints for users to physically engage with the brand on a more intimate level.

Deepak Kumar, Chairman & MD, Elpro International Ltd, stated, “Elpro has strived to transform Pimpri-Chinchwad area and contribute immensely to its development. We are happy to welcome OnePlus and bring one of the most loved smartphone brands in the country and city to this locality. With the inauguration of this new experience store, we are confident that shoppers would be thrilled to visit the mall frequently to shop one of their favourite smart tech brands and we look forward to continuing our fruitful partnership with OnePlus for years to come.”

With the ongoing offline growth, the smartphone maker is following its vision of making India OnePlus’ second global headquarters.

Bollywood actor Karisma Kapoor, who was also present at the launch, added, “Being a tech lover myself, it gives me great pleasure to be associated with OnePlus which is known for its passion towards driving innovation in technology. The brand has indeed set new benchmarks when it comes to connecting with its users, and I am thrilled to be a part of their journey as they further their offline engagement. OnePlus fans will surely love this new Experience Centre in Pune - a city that has always been close to my heart.”

Currently, OnePlus is present in more than 2000 offline stores across India. The brand is now looking forward to operating 100 new OnePlus Experience Stores across the top 50 cities by the year 2020.

Current Scenario of Indian Smartphone Market

India is the second largest market globally for smartphones after China. India is also one of the most popular destinations for smartphone companies with as many mobile users as the entire population of the United States. 

In India, the number of smartphone users was estimated to increase to about 442 million in 2022.  About 134 million smartphones were sold across the country in the year 2017.