Samsung Takes Another Significant Step Towards Sustainability

Samsung, India’s No. 1 TV brand, is introducing the 2021 edition of its most stylish and much-desired lifestyle TV, The Frame, which is a TV when it’s on and Art when it’s off. The Frame has been tastefully designed to make your luxury living spaces more distinctive and allow you to make your own style statement with stunning and customizable bezel options. The 43-inch The Frame makes its debut this year, bringing design to life in stylish compact spaces.

Unbelievably stunning, The Frame lets you ‘Make your own TV’ through various customization options. With the 2021 edition, you can select different colour bezels to complement your surroundings. Now curate your personal art collection from a growing library of over 1,400 pieces of art. And not only this, you can upload and display your family or travel photographs. You can also customize your pictures with 5 different mat layout options and a palette of 16 different colors to make them more realistic. That’s not all, the all-new uber-chic 2021 edition of The Frame is 46 percent thinner than the previous model, looks like an actual picture frame and blends in beautifully anywhere you put it.

The Frame 2021 isn't just beautiful, it offers superior picture quality with QLED technology that enables lifelike colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality. The Frame 2021 also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.

The Frame 2021 will be available on Amazon, Flipkart and Samsung’s official online store Samsung Shop.

As a part of Samsung’s sustainability initiatives, The Frame 2021 will come with a sustainable packaging design that can be upcycled as a cat house or bookshelf and self-charging solar cell-powered remote controls that don’t need external batteries and get charged by indoor lights, to help reduce greenhouse emissions.

Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India, said,  "Consumers today are looking for products that are an amalgamation of great design and premium technology. When they are designing their homes, they want technology to add to the distinctive and personalised elements of their lifestyle. With The Frame 2021, we are empowering our consumers to transform their living space with customizable bezel options, while also delivering brilliant picture quality through our QLED technology. The new edition will surely be a connoisseur’s delight, elevating the design of any living space."