24 Mantra Organic, one of India's largest organic food brand, has announced the launch of exciting new variants in Ready-to-Cook and Snacks segments to appeal to the health conscious Indian consumers.
The company has introduced organic Biryani, Pongal and Khichdi, Kanda Poha, Gojji Avalaki, Ragi Idly Mix and Millet Dosa Mix in the Ready-to-Cook segment. Completely organic and preservative free, the products are wholesome, fresh and healthy, with a taste of home cooked food. 24 Mantra has also introduced crunchy Bites in three flavours – Desi Mazaa, Pizza Mazaa, Chatpata Mazaa in the Snacks category. Each of these flavours is baked, made with whole grain and comes with the choicest spices.
N Balasubramanian, CEO, 24 Mantra Organic said, “We at 24 Mantra organic have always aimed to bring quality organic food to each and every household for all meal occasions. With the addition of the latest variants, we are making it more exciting for our customers to adopt organic for meals in a completely convenient and hassle-free way. We are confident that the new products will become popular choices with all our customers.”
24 Mantra Organic offers more than 200 products in the organic space, to meet consumers’ requirements of Breakfast, Lunch and Dinner. With its wide range of Staples, Fruit Juices, Breakfast Cereals, Teas, Jams, Goodness Spread & Pastes, 24 Mantra has now added healthy snacking and dining which offer convenience of easy cooking with great taste.
24 Mantra also plans to bring more variants and newer categories as part of their effort to serve the consumers, farmers and the environment; thereby creating a sustainable ecosystem.
India has exported organic products worth $515 million in the financial year 2017-18, showing that the demand for Indian organic food products is on the constant rise worldwide.
The country registered an increase of about 39%, which is more than the products worth $370 million exported in the previous year. The total volume of exports during 2017-18 was 4.58 lakh tones.
Tarun Bajaj, General Manager, Agricultural and Processed Food Products Export Development Authority (APEDA), said, "The major demands under the organic product category are for oil seeds, cereals & millets, sugar, fruit juice concentrates, tea, spices, pulses, dry fruits, medicinal plant products etc. Though USA, European Union member countries and Canada were the biggest buyers of organic products, many new countries like Israel, Vietnam, Mexico are also taking interest recently."
"India is also negotiating with Canada, South Korea, Taiwan and Japan for equivalency with NPOP. In addition, the traceability system Tracenet established by APEDA for certification and export of organic products also helps India to maintain the credibility and traceability of certified products." Bajaj added.
Pristine Organics, a Bengaluru-based food technology & FMCG company, pioneering research in Food R&D is offering five individual ranges of millets products, namely – Little Millet, Foxtail Millet, Banyard Millet, Proso Millet and Kodo Millet.
Millet is one of the ancient and oldest food known to mankind. This super crop being reclaimed its importance in the current scenario of global warming, food security and recommended by renowned nutritionists and chefs across the world for its rich dietary fibre and nutritionally superior grain. There are a total nine varieties of millets grown across India.
Pristine’s range of individual millets products offers 100% organic millets, rich in dietary fiber and nutrients, gluten free and vegan. These ranges of millets product are ideal for cholesterol, sugar level management and for weight control.
Speaking about the benefits of millet, K.C. Raghu, Founder & MD, Pristine Organics said, “The history of millets in our food goes back to about 15 thousand years. They are nutritionally rich in complex carbohydrates, high dietary fibre, good fatty acids and phytonutrients; making it ideal for sedentary lifestyle contrary to popular belief. From ecological point of view, millets are resource conserving and climate compliant. In the last couple of years, there has been a noticeable awareness on healthy eating, as a responsible stakeholders we need to conserve diversity of diet and consequently unknowingly nutrition and human health.”
The company sells a variety of certified organic foods products right from baby food, cereals, biscuits, porridge, cold pressed edible oils, flour, rock salt, coffee to baby massage oil, nutritional supplements and health mix. The brand also creates personalized monthly supply of Health Basket which are tailored diets as per the specific health condition which consists of exotic combination of diverse organic foods range. The Health Basket is available for Weight Reduction, Sugar Control, Heart Health, and Pregnancy & Lactation Diet.
I Say Organic, a homegrown brand for organic perishable and non-perishable goods, have entered Gurgaon with the launch of their first store at South Point Mall, Golf Course Road in Gurgaon.
Located in South Point Mall with an area of 400 sq. ft. the store offers an array of organic goods inclusive of fruits, vegetables, grains, millets, flours, lentils, spices, rice, oils, ghee, dry fruits, sweeteners, tea, coffee and breads.
The team of farmers the brand has partnered with first delivers the produce every morning, this produce is further manually sorted and cleaned by skilled labor and then delivered to the customers on the same day the order is placed making it convenient and consumer friendly.
Ashmeet Kapoor, Founder and CEO, I Say Organic, said, "We are thrilled to launch our store in South Point Mall and make Gurgaon a healthier place. We see immense potential in the city as its home to a large number of well educated, environment and health conscious families, with whom organic resonated on many levels. In a youthful country like India, it is essential to educate everyone about the benefits of investing in organic produce to build a healthier country. At I Say Organic, we believe in giving our customers access to organic, authentic and healthy food at all times. We have already introduced a small range of products under the categories of condiments, spreads, fresh dips, breakfast cereals, snacks and dairy products and plan to expand that even further."
In a span of just 5 years, the brand has managed to establish a network of over 1000 farmers providing 200 products – the largest and most authentic portfolio in the organic category.
The brand claims that it directly links the farmers to their customers making organic produce affordable to everyone.
100 percent organic food company Truefarm Foods India is looking at raising Rs 100 crore in the next 18-24 months from private equity investors to finance its expansion plans.
"We are having talks with private-equity investors to raise around Rs 100 crore in the next 18-24 months to fund our expansion and marketing plans," shared Ravi Jhakar, Director, Truefarm Foods.
Truefarm was setup two years back and is now ready to roll-out wide range of product offerings including pulses, superfoods, spices & nuts, breakfast items, flours & sweeteners.
The company has already tied-up with Reliance Fresh and other leading retail chains and aims to achieve a turnover of Rs 25 crore in the very first year of commercial operation.
"Over the past 18 months, we have invested in capacities, firmed up our products lines and forged distribution partnerships with global retailers including Walmart and Amazon. We are also targeting global consumers across key markets including India, UK, Singapore and USA," added Jakhar.
Truefarm aims to replace most of the food items in daily diet with healthier, chemical free, nutritious and delicious organic alternatives. The company has also appointed Ian Marber, a leading nutrition expert in UK as Director. The company has also engaged with farming communities across the world to cultivate 100 per cent organic crops.
"We are looking at reducing carbon footprint and eliminating diseases caused by toxins and chemicals in our food. The company see it as its responsibility to restore ecological balance which has been disturbed by centuries of exploitation and contamination of resources such as soil and water by use of chemicals. The company aims to replace most of the food items in daily diet with healthier, chemical free, nutritious and delicious organic alternatives “Jakhar added.
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