99 Pancakes Set to Sprinkle 100+ Outlets Over Next 18 Months
99 Pancakes Set to Sprinkle 100+ Outlets Over Next 18 Months

99 Pancakes, India's quick-service restaurant (QSR) chain specializing in pancakes, is embarking on an ambitious expansion strategy using both Company Owned Company Operated (COCO) and franchise models in various Indian cities.

The QSR chain aims to inaugurate more than 100 new outlets within the next 18 months, increasing the brand's total outlet count to over 140

At present, 99 Pancakes boasts a presence with over 40 outlets in more than 10 cities, with 22 of them operating under the Company Owned Company Operated (COCO) model.

In line with their expansion strategy, the brand intends to make a substantial investment of around Rs. 20 crores as they venture into new markets including Delhi, Bengaluru, Ahmedabad, Mumbai, Pune, Hyderabad, Chennai, Nagpur, Nashik, and more.

In pursuit of a robust expansion into tier II cities, the brand intends to establish 10-12 outlets in each of these cities in the coming period.

Additionally, the company is strategizing to secure funding for the purpose of launching new outlets across the entire Indian landscape.

“Since the inception of 99 Pancakes, the company has operated on Company Owned Company Operated (COCO) and franchise model, which has worked really well for us. Looking at the prospects of growth in other regions of India, we wish to enter the untouched markets in collaboration with the master franchisees and retail franchisees. We will also invest in outlets that will be company owned and company operated." said, Vikesh Shah, Founder, 99 Pancakes.

Currently, the QSR chain operates in both tier I and tier II cities, including but not limited to Mumbai, Kolhapur, Varanasi, Surat, Prayagraj, Pune, Indore, Rewa, Hyderabad, Nashik, and Raipur.

99 Pancakes has expanded its footprint to over 10 cities and opened more than 40 outlets across India in just six years.


Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading