Agri-tech Startup FreshVnF Raises $2 million
Agri-tech Startup FreshVnF Raises $2 million

Mumbai-based agri-tech startup FreshVnF has raised around $2 million (around Rs 14 crore) in a funding round led by investment firm Equanimity Ventures.

GVFL, Ahmedabad-based venture capital firm, and the family office of Manish Choksi, Asian Paints Ltd non-executive vice chairman, also invested in the agri-tech startup, FreshVnF confirmed in a statement.

VNF Ideas Pvt. Ltd operates the technology platform FreshVnF.

"These funds will help us grow our farm network for consistent supplies, build our technology platform for seamless supply chain operations at scale, and help us achieve our goal of providing fresh farm produce to the end customer within 16 hours of harvesting," said Atul Kumar, co-founder of FreshVnF.

FreshVnF is a ML driven technology platform creating market linkages for farmers by streamlining the supply chain from farm to fork bringing efficiency and transparency.

Speaking about the fund raised, Atul Kumar said, "the capital will help the company grow its farm network, build its technology platform for seamless supply chain operations at scale, and achieve its goal of providing farm produce to customers within 16 hours of harvesting. FreshVnF will work aggressively to increase its retail footprint and service over one lakh retail customers in western India."

FreshVnF was started by IIT and IIM graduates Vikas Dosala, Atul Kumar, Aashish Krishnatre and Sumit Rai in 2018. At present, the agri-tech start-up is operating in Mumbai. According to FreshVnF, it delivers 15 tonnes of products per day. 

It has 300 outlets on board that includes new-age restaurant chains, too. The Mumbai-based startup is looking to reach to 5,000+ clients and grow its operating volume to 100-plus tonnes per day in a year. FreshVnF caters to retail consumers through its brand Fraazo. FreshVnF is focused on doing the heavy lifting in order to build a safe food ecosystem.

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