Aryan Khan Owned Slab Ventures, AB InBev Jointly Launches 'D'YAVOL INCEPTION'
Aryan Khan Owned Slab Ventures, AB InBev Jointly Launches 'D'YAVOL INCEPTION'

SLAB Ventures Netherlands and AB InBev India has launched D’yavol Inception, a blended malt Scotch whisky tailored for connoisseurs of authentic luxury and refined living.

Following the resounding success of D'yavol Single Estate Vodka and D'yavol X, the exclusive limited-edition luxury streetwear line, the first Scotch whisky expression from D'yavol – aptly named Inception – embodies excellence and sophistication.

"We are thrilled to present D’yavol Inception as we continue our journey alongside our esteemed partners at AB InBev India. We took upon ourselves the challenge of combining exceptional single malts from different regions in a blend that brings out the best of each component malt. Created by our Master Blender, Vic Cameron, Inception is indeed the beginning of something very special, and we are confident it will become an instant classic,” said Bunty Singh, Co-Founder of SLAB.

D’yavol Inception is a peerless, non-chill filtered blended malt Scotch whisky that perfectly balances gentle peat and indulgent sherry notes and is designed for discerning aficionados with a keen eye for detail. This extraordinary composition is meticulously crafted in the heart of Scotland, blending eight distinct single malts from the illustrious regions of the Highlands, Lowlands, Speyside, and Islands. Created in small batches, the launch edition is presented in a highly distinctive luxury packaging adorned in timeless black and gold aesthetics, making this contemporary masterpiece a crowning jewel in any discerning connoisseur's private bar collection.

We are pleased to expand our continued engagement with SLAB Ventures, unveiling this luxury offering representing our unrelenting pursuit of innovation and connection with discerning consumers. The market for Scotch Whiskies in India is growing as demand for luxury and imported spirits increases. With the launch of INCEPTION, we target whisky enthusiasts and connoisseurs seeking a sophisticated drinking experience,” added Kartikeya Sharma, President - India AB InBev.

D’yavol Inception is currently available in Maharashtra for ₹9800, Goa for ₹9000 and Karnataka for ₹9500 and will soon be available in Delhi, West Bengal, UP, Haryana & Telangana.

SLAB was founded by Aryan Khan, Bunty Singh and Leti Blagoeva to provide a springboard for their idea of bringing a luxury lifestyle collective to the world. Based in The Netherlands, the company aims to establish strategic partnerships with leading industry outfits worldwide.

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