Beer brand Lone Wolf enters Delhi

Lone Wolf Bev roars into Delhi/NCR bringing a new brand for beer lovers.

Looking to penetrate the segment of strong beer drinkers, which holds 85 % of the market share in India, the brand offers a premium beer drinking experience. The company is committed to bring its consumers premium quality beer at competitive rates.

A homegrown product of Onkara Beverages & Hospitality Pvt. Ltd. the beer is less bitter and made of high-quality malt.

Lone Wolf Bev is starting out with two variants of beer, Lone Wolf Strong and Lone Wolf Mild Lager.The strong variant has a high ABV, low bitterness and a smooth flavour profile whereas the Mild Lager has a dry and crisp flavour profile.

“We are very excited to launch in Delhi/NCR, our brand believes in celebrating free spirited, free-willed and free-flowing individuals. Ones who have chalked out their own journey and have carved their own niche path, those are inspiration to others rather than following the same route,” shared Managing Director Atul Kumar Singh.

Keeping in mind the beer culture in the country Lone Wolf Bev celebrates the concept of counter culture and wants to create a community that aligns with their style of drinking, taste and way of living life.

“Here at Onkara Beverages, we are trying to create a brand (Lone Wolf) known for its quality and affordability to maximize customer reach. Our target audience is essentially everyone who drinks beer or wants to drink good beers,” added Vice President sales, Arijit Ghosh.

The brand has started sales and distribution in Delhi and Haryana, while Chandigarh, Punjab and Himachal Pradesh will follow soon after.

With future plans to increase their footprints in North India over the next 2 years they will soon launch in Punjab, Chandigarh and Himachal Pradesh followed by UP and Uttarakhand