Biggies Targets 50 Bigguy's Wingery by Year End

Bengaluru- based Biggies Burgers that also operate Bigguy's Wingery is high on expansion and is targeting 50 stores of the brand by December end.

“As a home-grown QSR brand for chicken wings, we recognized a gap in the market for a high-quality chicken wings brand in India. While international giants like KFC and Nando's were prominent, we saw an opportunity to bring a unique and localized twist to this beloved food item as an Indian homegrown brand,” shared Biraja Prasad Rout, Founder at Bigguy’s Wingery.

The group is in early stages of their expansion journey and they currently focus on southern markets, including Bangalore, Hyderabad, Chennai, and Coimbatore. 

“We have ambitious plans to launch 50 stores this year in these cities, aiming to acquire a significant market share in the chicken wings segment. Our franchise model will play a crucial role in empowering local entrepreneurs and ensuring the brand's growth in these markets,” he added.

On the other hand, for Biggies Burger, they are concentrating on expanding it to tier two and tier three cities.

“Our vision is to position Biggies Burger as a prominent home-grown burger chain in India with a revenue target of 500 crore and a market share of 15 to 20 percent of the burger market within the next three to four years,” added Rout.