Bira 91 and Greater Than Gin Release Gin-Inspired Beer

Bira 91, one of the world’s fastest-growing beer brands, and NAO Spirits, the disruptors in the Indian craft gin space with their London Dry Gin – Greater Than, have joined forces to launch a Limited Release gin-inspired beer – Greater IPA. 

The Greater IPA takes its inspiration from the captivating world of gin botanicals infusing Macedonian Juniper, a key element in Greater Than’s London Dry gin, giving the IPA a bold and spicy twist. Unlike the usual fruity hops found in IPAs, the hops in this brew have a piney character that complements the unique juniper flavor, creating a balanced mix of piney and spicy notes. 

The beer will be exclusively available, until stocks last, at Bira 91 Taprooms in Gurugram at the DLF Cyberhub and Bengaluru at Koramangala, starting 14th September 2023. 

Commenting on the launch, Ankur Jain, Founder and CEO, Bira 91 said, “We are thrilled to unveil Greater IPA, a Limited Release gin-inspired beer created in collaboration with Greater Than Gin, a crowd-favorite and one of the fastest growing brands in the country. This collaboration reaffirms our commitment to innovation, bringing together two exceptional brands to offer a distinctive and remarkable consumer experience.”

To celebrate the launch, Bira 91 and Greater Than will offer an exclusive cocktail menu and brewer led tastings. Greater IPA will be exclusively available starting 14th September 2023, at Bira 91's Taproom in Cyberhub, Gurgaon and Koramangala, Bengaluru. 

“We’re absolutely delighted about this collaboration with the passionate lot of brewers at Bira 91, the trailblazers behind India's craft beer revolution. As the first Craft Gin in India, Greater Than has naturally taken a lot of heart from Bira 91’s success in the country and it made absolute sense to bring our two brands together for something fun,” added Anand Virmani, Co-founder & CEO, NAO Spirits and Beverages Pvt Ltd.