Bonn Group Launches Burger Chain To Foray into Fast Food Biz

The homegrown leading bread and biscuits maker Bonn Group has decided to foray into fast food restaurants business with the launch of its brand burger outlet chain La Americana.

The Ludhiana-based company operates outlets in Delhi and plans to expand the chain across many states in the next 12-18 months.

The market for the fast food business in India is currently pegged at around Rs 8,000 crore and growing at a sizzling pace of 30 percent CAGR.

“The outlets we have started in Delhi are getting very good response from the people as the taste of the burgers is very different. We will replicate the success of these outlets in others. We are confident people will love our American style burgers in other cities too. The thrust is one healthy eating and we have only fresh buns being served in the outlets,” said Amrinder Singh, Director, Bonn Group of Industries.

The outlets will also offer different types of vegetarian and non-vegetarian wraps, mojitos, iced teas, shakes, and fries. 

 “The market for fast food is growing at a very fast in India and since we are already recognized for the best of the breads and buns, we can use our long legacy in a related new business where we use our own buns for fresh burgers. The response we have got from our outlets in Delhi proves our entry into this business is right and going to be very exciting. What we are also doing with La Americana chain is that we are offering a whole range of eatables and beverages which makes us stand out from other burger chains” said Amrinder Singh said while commenting on the need to get into fast food business by the Ludhiana-based company.

The company already has a very good stronghold in Punjab, Haryana, Delhi, Himachal and Jammu & Kashmir for its other products like breads, biscuits, and cakes and will expand its fast-food business in these states before entering new geographies. 

The company has also launched La Americana range of gourmet cookies. These are premium cookies that are being sold in most North Indian cities and the new range has seen the overwhelming response from the customers.