Burger Singh focuses on franchising, enters Gujarat, Punjab

Indianised burger chain is planning to enter Gujarat and Punjab by offering franchise opportunities to encourage entrepreneurship and Make-in-India.

It currently owns 35+ outlets across India with another 20 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Ahmedabad, Surat, Delhi NCR, and Chandigarh. It also has operations in London.

Currently, the burger chain is offering a franchise option only on the cloud kitchen models focused entirely on home deliveries.

It aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot. Whereas, 12 outlets in Chandigarh, Ludhiana, Jalandhar, Pathankot and other tier-3 cities in the Punjab region respectively.

“Punjab is the land of entrepreneurs and we are excited about launching in the state. As a growing brand, we offer an exciting business opportunity, where multifold return on investment can be expected with a lean business model & capital costs,” said Rahul Seth, Chief of Staff at Burger Singh on his entry in the market.

The brand has recently closed one deal in Ahmedabad, and a master franchise deal in Surat for three cloud kitchens in the city which will be operational in a few months.

"We are offering an opportunity to the aspiring entrepreneurs of Gujarat to become self-reliant by becoming our franchise partners and a chance to grow with the largest chain of Indianised burgers in the world." said Kabir Jeet Singh, CEO and Co-founder of Burger Singh on his Gujarat venture.

For Gujarat, the brand has decided to come up with a wider variety of veg variants and will also operate some outlets that will be purely vegetarian. Whereas, its menu in Punjab is inspired by the local flavours of the state.

The restaurant owners with existing infrastructures can utilise their already running space and start a Burger Singh franchise with even lesser investment (less than 13 lacs). Burger Singh franchise is also an excellent option for shop owners and people with a typical real estate locations like 2nd, 3rd floor with extremely low rentals for more details here is the company's  website -  www.burgersinghonline.com/franchise

The brand also has established an international presence with three outlets and one food truck in London. The respective franchise partner of Burger Singh has plans to take this number up to 17 in the next three years. Burger Singh's franchise managers are aggressively working on increasing the number of franchises across the country; with Delhi NCR, Punjab, Gujarat, UP, MP, Maharashtra, Telangana, and Karnataka being the regions with the highest interest in the franchise opportunities.