CKE Restaurants Deploys AI-based Voice Ordering to Revolutionize the Drive-Thru Experience

CKE Restaurant Holdings, owner and operator of iconic brands Carl's Jr. and Hardee's has partnered with OpenCity's AI proprietary voice ordering platform called "Tori", at select US restaurants.

These select drive-thru's have implemented Tori to maximize operational efficiency, increase speed of orders, and improve accuracy to enhance the overall customer experience.

"The implementation of OpenCity's AI technology at our drive-thru's has significantly benefited our business by enhancing the speed and accuracy of order processing, resulting in reduced wait times for customers and increased efficiency for our staff," said Phil Crawford, CTO of CKE Restaurants by adding that the AI technology has transformed their drive-thru experience, providing them with a competitive edge in the market and helping them to better serve their guests.

The process of engaging with Tori is seamless to the operation and guest experience. When guests arrive at the drive thru, guests will place their orders thru a digital interaction with Tori, and then pay the CKE associate for their meal at the pickup window.

Additionally, it has allowed Carl's Jr. and Hardee's associates to focus more on providing better customer service and preparing timely and freshly made orders.

"CKE is a global hospitality leader, and we're extremely honored and excited to partner with such a well-respected brand helping deliver the best-in-class drive-thru ordering experience for their guests", added Nick Belsito, CEO of OpenCity.