Clear Premium Water Introduces 'NU' Brand in India

Clear Premium Water has made a declaration regarding the introduction of its natural mineral water brand 'NUbyClear' in the Indian market.

NU consists of a selection of natural mineral water sourced directly from the origin.

It contains beneficial natural mineral components like calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and maintains an alkalinity level of approximately 7.70.

NU is set to bring satisfaction to customer base, including high-end dining venues, luxurious hotels, stylish cafes, renowned eateries, exclusive clubs, airports, and various locations throughout Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh.

The brand is planning to extend its presence nationwide in the near future.

This premium offering does come with a higher cost compared to other bottled mineral water choices available in India.

“In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.” said, Nayan Shah, Founder & CEO, the driving force behind Clear Premium Water.  

Since its inception in 2010, CLEAR has been a leader in delivering top-notch drinking water to customers throughout India.

The brand has established an excellent standing by strictly adhering to the most rigorous international safety, cleanliness, and quality criteria.

Every single drop of CLEAR water goes through an extensive 11-stage purification procedure and is subjected to 121 quality assessments, guaranteeing that consumers receive only the finest quality.

Clear Premium Water has set sustainability targets with aspirations to achieve plastic neutrality by 2027, attain net-zero carbon emissions by 2030, and reach water positivity by 2030.

These objectives highlight CLEAR's unwavering commitment to both quality and environmental responsibility.

Bottle is accessible in multiple sizes, including 250ML, 500ML, and 1LTR.