Consumer food brand Yuset to re-imagine packaged foods with instant meal bowls
Consumer food brand Yuset to re-imagine packaged foods with instant meal bowls

Homegrown consumer foods brand Yu has crafted a range of delicious instant meal bowls that contain ZERO preservatives, additives, artificial flavourings or colours.

Developed using advanced lyophilization technology, chef-curated artisan recipes and natural ingredients, Yu’s meal bowls retain their original taste and aroma while offeringa non-refrigerated shelf life of 12 months.

We are delighted to transform our vision to reality, especially in the difficult backdrop of the pandemic. We fully recognize the current sentiment of consumers being conscious about their health, dietary intake and nutrition in the foods they consume. Our aim is to bring Yu – our consumer, healthy packaged foods that are wholesome, delicious, full of nutrition, preservative-free and made using recognizable, natural ingredients only,” said Bharat Bhalla and VarunKapur, Co-Founders at Yu who are aiming a large cross-section of consumers by introducing a wide range of meal bowl options appealing to the palette and needs of one and all.

Yu provides all day meal options including breakfast, lunch/ dinner and dessert bowls.

Yu’s products can be enjoyed guilt-free with zero cooking and hassle free preparation by simply adding hot water and allowing the product to rest for 3-4 minutes thereafter. The use of innovative and advanced culinary processes has enabled the brand to launch its products at an attractive price range of INR 75 to 95 per bowl. The ‘clean-label’ consumer foods brand is also adopting sustainable practices by using eco-friendly paper packaging for all its products.

Instant meal bowls by Yu are available across major retailers in Delhi NCR including Reliance Smart, Modern Bazaar, Needs Supermarket, Big Basket and several other general retailers in Gurgaon and South Delhi.

Consumers from pan-India can also easily order Yu meal bowls through the brand's website ( and other e-commerce platforms including Amazon, Flipkart and Cora Health.

Founded by Bharat Bhalla and VarunKapur, two serial investment professionals who share a common passion for discovering delicious, wholesome food and making it easily accessible.

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