Creambell plans to expand its business in African market

 One of the renowned Ice Cream brands of India, Creambell has entered into Tamil Nadu market and plans to invest Rs 150 crore. 

Creambell is an Ice Cream brand of Devyani Food Industries, part of the USD 1.4 billion RJ Corp. 

Nitin Arora, CEO, Creambell, said, "The company, which holds 15 per cent market share in the Rs 4,500 crore ice cream industry, would build strong presence in Tamil Nadu over next few years." 

He added, "We are happy to announce our entry in Tamil Nadu and we will be focusing over the next few years to build a strong presence here. In the first phase, the company would focus on establishing its brand in Chennai market through retail and vending push carts.” 

Nitin said, "Creambell expects to invest upwards of Rs 150 crore over the coming years to enhance presence and popularise the brand in the State.” 

He said the company was in the process of introducing the ice cream brand in Kenya, Zambia, Mozambique and Tanzania. 

Creambell currently has 15,000 pushcarts and 70,000 retail stores across the country.