Curefoods Expands Healthy Food Offerings with Investment in Millet Express

Bengaluru-based Curefoods has made its strategic investment in Millet Express, a fast-growing brand focused on promoting healthy millet-based food products to users. 

The investment was done by Curefoods in May 2023, and it enables Millet Express to become a part of Curefoods' diverse food offerings while aligning with Curefoods’ vision of providing nutritious and delicious food options to its customers for a healthy India.

Millet Express was born with the vision to fill the gap of healthy Indian cuisine in the food industry. 

This investment by Curefoods will primarily be utilized for the expansion of Millet Express, allowing the brand to reach a wider audience and meet the growing demand for millet-based products. 

The collaboration will also allow the brands to utilise their respective strengths and expertise to benefit both businesses. Millet Express aims to leverage Curefoods' operational excellence and industry experience to enhance its operations and expand its market presence.

“The United Nations General Assembly has declared 2023 as the International Year of Millets (IYM2023) and this sector is expected to gain significant traction and support that will further enhance the growth potential of Millet Express. The brand also shares our vision of providing healthy and wholesome food choices, and we are excited to support their growth and contribute to their success,” shared Gokul Kandhi, Chief Operating officer, Curefoods. 

This collaboration between Curefoods and Millet Express allows both brands to capitalize on their respective strengths, creating a mutually beneficial partnership. 

With this strategic investment, Curefoods also plans to expand the Millet Express offerings to both its online and offline fronts, thereby introducing a wide range of millet-based products that cater to the evolving tastes and preferences of consumers.

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle among others. It has over 200 cloud kitchens and offline stores that cater to over 10 cuisines, across 15 cities in India. Curefoods is the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space.