Diageo expands Smirnoff vodka portfolio in UK by adding new fruit-flavoured spirit

Diageo has expanded its Smirnoff vodka portfolio in the UK by launching a new spirit infused with fruit essence and natural ingredients.

Smirnoff Infusions are made with Smirnoff No.21 Vodka. It is available in two flavours, including orange, grapefruit and bitters; and raspberry, rhubarb and vanilla.

Sarah Shimmons, Marketing Manager for Europe, Smirnoff, said, “Nightlife is evolving and more people are socialising at earlier times of the day to spend quality time together. Alongside this is the rise in popularity of the spritz, which has now become a summer staple.”

“Smirnoff Infusions taps into the growing demand from consumers for great-tasting drinks with a real depth of flavour. The process sees real fruits infused and distilled individually for the perfect amount of time to allow their natural flavours to be extracted. This ensures the optimal balance of natural and fruity flavours at the heart of the liquid, with good spirit cut-through,” Shimmons further stated.

Earlier, Diageo had released Smirnoff Zero Sugar Infusions. It is a sugar-free, lower-ABV range available in three flavours, including cucumber and lime, watermelon and mint, and strawberry and rose.