Domino's Introduces a New Way to Order using Uber Eats Marketplace

Domino's Pizza Inc, the largest pizza company in the world, has entered into a new global agreement with Uber that allows US customers to order Domino's products through the Uber Eats and Postmates apps with delivery by the trained delivery experts of Domino's and its franchisees.

According to the official release, the initial rollout of the agreement will begin this fall in four pilot markets, with ordering on the Uber Eats and Postmates apps anticipated to be enabled across the country by the end of 2023.

"Domino's has a history of successfully entering new marketplaces. We are the leader in the delivery and carryout pizza marketplaces in the US. In addition, Domino's sells more food on its digital platform than any pizza company in America. Now that aggregators are at scale, the next logical marketplace for us to enter is order aggregation,” shared Russell Weiner, CEO, Domino’s.

This deal could also bring Uber Eats orders to Two-Thirds of Domino's stores around the World.

This unprecedented agreement will also create the opportunity to unify Domino's international markets under a single master agreement that leverages the global scale of both brands. Domino's and Uber Eats currently have 27 international markets in common. This agreement has the potential for incremental orders from Uber Eats to 70% of Domino's stores around the world, including the US.

"Domino's and Uber both have a sustained track record of leadership in technology and innovation. We're excited to announce this unique partnership with Domino's globally—both starting as their exclusive third-party marketplace partner in the US and making their menu available to our consumer base around the world,” added said Uber's CEO Dara Khosrowshahi.

Domino's international markets that currently do not partner with Uber Eats will begin the assessment process for transitioning this year.

Founded in 1960, Domino's Pizza is the largest pizza company in the world that operate more than 20,000 stores in over 90 markets.