Domino's India Offers limited edition Heart-Shaped Pizza for Valentine's Day

India's largest pizza chain Domino’s Pizza has announced the launch of its first ever heart-shaped pizza.

The limited-edition product launch is supported by a special social media campaign, ahead of Valentine's Day for people who are determined to make no commitments.

The campaign #SayItWithAPizza showcases this aspect of the dating arena including all the confusion and gushing that comes along with it.

“We have always positioned Domino's as the perfect companion for special moments and creating an experience for those who share a pizza, whether it be family, friends or more. For those who aren't sure, valentine's is the perfect time to #SayItWithAPizza. The campaign has taken a unique spin on a story relatable to all the younglings out there in a situation ship,” said Sandeep Anand, EVP and Chief Marketing Officer, Domino’s Pizza India.

In a three-part Instagram reel series highlighting the protagonists' experience of ‘situationship’, the brand speaks to millennials and Gen Z in a language, attitude and format that resonates with them.

In the campaign, Domino’s acts as the catalyst to elevate a romantic relationship between two people over the course of their pizza orders, and culminate into an expression of commitment.

The limited edition heart shaped pizza is available to order in two variants: Veg Tomato Pizza and Chicken Pepperoni Pizza in regular size and can be ordered at Domino’s restaurants as well as online via the Domino’s app.

It will be available for a limited period between 12^th February and 14^th February 2023 in top metropolitan cities, viz., Delhi NCR, Mumbai, Bangalore, Chennai, and Kolkata.