Domino's Joins Vernacular Bandwagon; Launches App in Hindi

Domino’s has introduced a Hindi version of its food ordering app. This move reflects that organised food players are getting aggressive about scaling their ordering platforms as deliveries and takeaways remain the mainstay for food services companies.

In the December quarter, the Domino’s app recorded its highest ever download of 7.4 million. Total app downloads stood at 51.2 million at the end of the third quarter.

The pizza chain is expected to provide more languages as it draws more consumers into its fold.

Jubilant FoodWorks’ top management said, “Our investments to strengthen digital infrastructure have continued, Domino’s launched the Hindi version of its app which is going to be a significant enabler for ordering. Going forward, we will continue to add other language support to our app to make the experience even more personalized and seamless. This dovetails well with our objective of driving robust from our own assets.”

Domino’s had finished the December quarter with 1,314 outlets in India.