Fabindia, one of the country's largest private retailers of ethnic wear and other traditional products holds a controlling stake in Organic India, a Lucknow-based organic food and supplements firm.
So if everything goes well with the regulatory approvals, Organic India plans to embark on its journey into China next year.
As part of the process, Organic India had hired a Chinese consultancy to study potential for Indian ayurvedic products in China.
Abhinandan Dhoke, Chief Executive, Organic India, said, "We saw a huge potential there."
He said the company has partnered with the same consultant to help work on its entry strategy for China.
Dhoke said, "We are going to enter with our tea category. We are predominantly into green tea and other infusion of herbs so that is very relevant category that exists over there."
Dhoke said, "Historically China has been a tea-drinking or herbal-tea drinking country."
Organic India was founded in 1997 by Bharat Mitra, a former disciple of Lucknow-based spiritual teacher the late HWL Poonja, fondly known as 'Papaji'. Mitra came to India in the 1980s in search of truth and self-realisation, and ended up establishing a business that supports livelihood of thousands of farmers in the area.
Today, it sells its products across the country through 25 own stores besides Fabindia outlets and hundreds of general retailers, and exports to 35 countries including the US, most of Europe, the Middle East and some African countries. In 2015-16, Organic India had a turnover of Rs 205 crore.
Fabindia, acquired a 40 percent stake in Organic India in 2013, and later increased it to 50 percent.
Rajiv Lochan, Principal, Siliguri-based Lochan Tea, who has been exporting Darjeeling tea to China since 2008, said, "Indian companies already selling tea in China, however, say it would be an uphill task to hawk herbal tea in that country. The reason being they have their own versions of herbal tea and that is a matter of taste."
Artisanal tea brand Danta Herbs has launched Japanese matcha with three exclusive superfood belnds.
It has unique plant-based and superfood blends that offers more than 50+ artisan infusions and has 100+ teas available in the collection.
Matcha green tea can be used for various purposes and can be consumed in different ways. It is made in its own unique way by grinding the whole green tea leaf into powder form. It contains caffeine and L-theanine and therefore contains all nutrients from the leaves.
“I believe, if tea is an elixir, matcha is queen. At present, Pure Japanese Matcha Green Teais our supreme product. It is beneficial in many ways and so we combined its authenticity from Japan with the goodness of Indian ingredients to make a blend that the consumer enjoys,” said Vishal Parik, founder of Danta Herbs.
Considering its nutritional value and high demand, Danta Herbs has launched and added Matcha tea to its vast collection of teas. Danta gets Matcha from Shizuoka in Japan, which is best known as the home for Mt. Fuji and is also popular for its high-quality Matcha, being one of the best-producing regions in the country.
In order to enhance the health benefits of matcha for its consumers, Danta has selectively chosen superfood ingredients and has created 3 flavored artisan tea blends – Turmeric Matcha Green Tea, Tulsi Ashwagandha Matcha Green Tea, and Mint Moringa Matcha Green Tea blended along with Culinary grade Pure Japanese Matcha Green Tea.
Founded by Vishal Parik and Tripti Parik, Danta Herbs offers fresh and high-quality tea that is picked, packed, and shipped directly from the source without any middleman.
Award-winning Direct-to-Consumer Tea brand, Vahdam is taking India’s finest teas & superfoods to consumers in 100+ countries.
Delhi-based tea brand has launched a range of Organic Turmeric Latte Mixes activated with Black Pepper and Ayurvedic Superfoods like Moringa, Ashwagandha, Ginger.
Using 100% premium Indian Turmeric, these Latte Mixes come in 5 ready-to-blend variants and can be easily brewed hot or cold with milk.
Bollywood celebrity, Malaika Arora Khan and Sarvesh Shashi, Co-founders of SARVA & DIVAYoga, a Yoga and Wellness start-up have endorsed these teas.
"We already have started to get a lot of prominence in India. As opposed to the traditional forms of drinks where one needs to source and combine spices, condiments & herbs individually, our turmeric latte comes in a ready-to-blend format. They are convenient, portable and take care of your everyday immunity needs,” shared Bala Sarda, Founder & CEO, Vahdam Teas.
The main active ingredient in Turmeric, ‘Curcumin’ is responsible for its multiple life-enhancing properties. VAHDAM’s Turmeric Golden Milk Powder is blended with black pepper which is proven to increase curcumin’s absorption significantly.
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This collection of Organic Golden Milk Powder contains zero-calorie natural sweetener Stevia and is caffeine free, 100% pure, natural and vegan. It can be consumed a couple of times throughout the day and is available in 5 variants, starting from Rs 349 to Rs 599.
A single tin caddy has 100 grams of the Turmeric Latte Mix and makes approximately 40 servings. In addition to nut milk, these can be consumed with yoghurt, oatmeals and smoothies.
Typhoo, the iconic British tea brand , has expanded its organic herbal teas portfolio and added three new variants namely, Purifying Super Greens, Digestive Power Seeds and Immunity-boosting Three Tulsi. With this, Typhoo’s Organic Herbal Tea range now has five variants - Night Time, Root Remedy, Slim Tea, Chamomile and Peppermint.
Each of the natural ingredients is made from the finest organic certified farms, meeting the high standards of organic farming. They are crafted by renowned herb and fruit master blenders with purest ingredients.
We need not emphasis on the value that herbal tea brings in our lives. It is not a blend of leaves, seeds, roots, or bark, which have significant benefits for our daily consumption in every aspect of our health. Herbal tea provides a holistic benefit of the plant’s nutritional properties, acts as a rich antioxidants that controls ageing, minerals and vitamins in the true natural form.
Each variants is unique in its properties and benefits. Typhoo provides holistic wellness benefits for both mind and body in a staple-free, dip-bag format, for quick, easy consumption of this product. It is a natural fit for our current lifestyle.
The Super Greens is a powerful blend of Moringa, Matcha, Sencha, and Green Tea, and known for its cleansing and purifying properties.
Power Seeds is a fine blend of fennel, coriander, flax, chia and fenugreek which is great for boosting metabolism and digestion.
Three Tulsi packs the three most relevant tulsi variants – Rama, Vana and Krishna Tulsi, are powerful immunity boosters.
The entire herbal range is created from organic ingredients which are rich sources of natural minerals and vitamins; focussed on essential benefits as our daily beverage. These teas are not only packed with beneficial ingredients, but are also rich in antioxidants, minerals and vitamins.
Subrata Mukherji, business head, Typhoo India, commented, “As the world grapples with rising pollution and environmental degradation leading to climate changes, it is important for us at Typhoo India to explore and create sustainable products that provide clear benefits of goodness, and well being for consumption in our daily use. This is core to our brand vision of providing diverse healthy beverages for a greater mindfulness and conscious living.”
The products are priced at Rs 210 for a pack of 20 envelopes.
It is available at all the leading food and beverage stores as well as popular online markets such as Amazon, BigBasket and Flipkart.
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