?Fingerlix launches three new exciting food solutions

Cibbo, an all-day coffee shop and bar, offers a charming European getaway within the bustling bustle of Fergusson College Road, Pune. Located in a bungalow with a traditional Italian flair and a menu influenced by European flavors, Cibbo provides a calm hideaway during the day and a vibrant social hub at night. Cibbo is derived from the Italian word for "food," symbolizing the restaurant's commitment to showcasing a variety of flavors with a dash of European flair.

The aesthetic of Cibbo evokes a classic Italian bungalow, giving guests an authentic European vibe from the moment they enter. Designed by Hrishikesh and his father, the interiors are a tribute to natural materials with rich textures. Key elements include warm veneer wood, durable Morano stone, and lush greenery, echoing European architectural traditions suited to colder climates.

"With Cibbo, I wanted to create a place that feels like a genuine European escape in the heart of Pune. Every detail, from the food to the ambiance, is crafted to transport our guests to a new experience that’s both comforting and invigorating," shared Hrishikesh Baravkar, Founder, Cibbo.

The first Premium Café Lounge of Vintage Coffee Private Limited, a Wholly Owned Subsidiary (WOS) of Vintage Coffee and Beverages Limited, a BSE-listed firm, has opened its doors in Navi Mumbai.

At this significant occasion, Vintage Coffee also reveals its new online storefront, which enables clients to easily purchase the company's premium goods.

Since 2018, Roasted Coffee, Instant Coffee, and Roast & Ground products have been produced and exported by Vintage Coffee, a well-known brand in the world of coffee. The company is currently working to introduce its distinctive coffee blends to the Indian market, building on its impressive record of acceptance in over 21 countries.

Commenting on the launch, Tati Balakrishna, Chairman & Managing Director of Vintage Coffee and Beverages Ltd said, “Today’s consumers' needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services.” He further added that“the Master franchisees, M/s. Dhruvatara Marketing Private Limited, have extensive experience and aggressive plans for expanding Vintage Coffee Café footprints across Indian cities and commercial centers as needed.”

Cara Cara, the newest rooftop bar opens it's door in Hyderabad. The concept behind this bar is motion. The goal is to get customers swaying to the tunes of the music playing and the breeze. It calms visitors with a blend of calming color tones and expansive views of the surrounding rocks, starting at the entry that peeks into the curved bar and ends with a distinctive ceiling inspired by the rippling effect of water.

Situated in the center of the city's IT district, the building's design caters to the late-night visitors' needs. It is the perfect place to unwind, offering 6,000 square feet of tranquility above the busy city streets. The space blends modern architectural features with natural materials to create a peaceful atmosphere.

The bar was extremely high because the area once housed Over the Moon, one of Hyderabad's first nightclubs. The new area has to be redesigned to appeal to the sophisticated, well-traveled, and urbane Hyderabadi of today.

Amey Dahanukar, principal architect of ARA Designs, the firm who designed Cara Cara said, “The entire project has one important material: birch ply. The fluidity of the space was captured through the flow of this material. A lot of marble and mosaic work was also used to enhance the space, and this helped to balance the solidity of the birch ply.”

Big Bros, a chain of Internet restaurants backed by celebrity chef Harpal Singh Sokhi, has been unveiled in Gurugram. The restaurant chain has introduced three innovative cloud kitchen brands, namely MeatMe, BhookHara and Chaatoreez, each providing a unique experience to food lovers.

Big Bros targets to go the extra mile and deliver an experience with amazing taste at the customer’s doorstep, while most online restaurants or cloud kitchens focus only on quick delivery, huge discounts and serving a larger customer base.

The brand has been founded by Rajat Sahni, Sanjay Kohli and Deepak Dandona to share the goodness of family recipes that had been kept secret for generations.

Rajat Sahni said, “Till date, Indians haven’t had a food experience at their doorstep that can rightfully compete with a visit to the restaurant. Through Big Bros, we are changing this trend by curating and delivering authentic food experiences to the customer, wherever they may be. We are launching the service with three brands and will be and expanding our portfolio as we grow.”

Sokhi, known as Energy Chef of India, is the brand ambassador of Big Bros.

Sokhi stated, “Food has been my passion, and Big Bros now allows me to take the taste of my food to every home in the country. I am excited at the prospect of creating a mesmerising food experience at the customer’s doorstep. My food has always had a tadka and similarly, Big Bros is the tadka that the food industry needed.”

Kashmiris, Ladakhis and tourists of varied nationalities came together at the Leh opening of Parsa’s, one of the fastest growing food chains in the state of Jammu and Kashmir.

Speaking to Free Press Kashmir Javid Parsa, brand ambassador and Managing Director of Parsa foods, who has revolutionized the idea of marketing through social media says, “my aim is to bridge the gap between the two regions of the state and what better way to do it than breaking bread together.”

The team claims that Parsa’s Leh might just be the highest ‘rolling joint’ in the world.

The tough terrain, the team says, didn’t stop hundreds from thronging for the opening of the much-loved Kashmiri brand, known for its pocket-friendly rates and quality food.

Javid Parsa says he dreams of taking his scrumptious rolls to every corner of the state. And his dreams seem to be on a fast track to realisation as the brand that already has two outlets in Kashmir is set to open up two more in the month of August at Baramulla Market and Islamic University Awantipora.

The new Leh outlet maintains the distinguishing feature of all Parsa’s outlets of having a book bank of over a thousand books as well as a warm and cozy reading nook for bibliophiles.

The launch comes months after the first franchise was given out in April this year.

The launch of the first franchise, comes within six months of the inauguration of the brand-name

Parsa Foods, known because of its brand ambassador Javid Parsa, is a popular place for social gatherings varying from Book launches, Poetry Recitals, Music and documentary releases, Social Campaigns, Startup events in past three years. Parsa foods have also been running first of its kind Public Library at sarah city center for past two years.

Javid Parsa has been in the news for using social media for business. Popularly known as ‘Selfie Parsa’, Parsa has managed to create a women and youngster friendly space. His use of selfies and social media has put him on the road to achieving a world record for the ‘most number of selfies, with different people, at one place’ which is his food joint.

Nestlé India announces the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique combination of wholegrain and multigrain, NESPLUS breakfast cereals aim to offer an array of healthy breakfast choices for Indian families.

The new range of NESPLUS breakfast cereals comes with four multigrain variants – Kokos, Choco- Burst Fillows, Strawberry-Burst Fillows and Nutty Honey Granola. Each of these is a combination of four grains - wheat, rice, oats and the traditional Indian millet, jowar. This combination of grains along with unique flavors has been specially created for the Indian palate. A key characteristic of the product is that it remains crunchy in warm milk.

Commenting on the launch, Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “Breakfast is considered to be the most important meal of the day and consuming the right breakfast sets the tone for the rest of the day. NESPLUS is specifically designed for the Indian consumer and offers Vitamin D, Calcium, B-Vitamins, Iron, Folic Acid and Fibre, making it a great addition to the breakfast table.”

With this launch, Nestlé India aims to provide high quality nutritious breakfast options for the Indian consumers in line with its vision to introduce products ingrained in nutrition, wellness and health.

With the commitment to provide its customers with quality dairy products at an affordable price and closer proximity, Dairy manufacturer Ananda has unveiled 200 new company outlets in the Delhi/NCR market space.

According to the reports, the company announced an investment worth Rs 10 crore, which reiterates its vision to give its valuable consumers, a direct access to the wide variety of nutritious and pure milk and milk products.

With this extensive expansion, Ananda aims to focus on an overall growth of 30 percent along with descent job creation.

The company, with its focused approach towards rapid expansion is all set to chalk its strategy to eye a bigger piece of the North market. Ananda envisions meeting its target of launching over 500 company outlets whilst achieving a projected turnover of Rs. 1,500 crore by the end of FY18.

“With the inauguration of 200 company outlets, we take pride in breaking our previous record of launching 105 Ananda outlets in one-single day. On achieving this milestone, we are delighted to make available our diverse product range, at a closer access to our consumers,” said Radhey Shyam Dixit, Founder and Chairman, Ananda Group told ANI.

With this massive single-day launch, Ananda is aiming to give its consumers a holistic experience, by opening up the company’s entire fresh and wide dairy produce range, including confectionery and bakery items for them to purchase.

Moreover, well-trained professionals, who are able to guide consumers to the right products, based on their unique dietary requirements, will staff the stores. Ananda’s philosophy is to create happier consumers with its portfolio of 75+ products that adds positive value to their health and contribute to their overall well-being.

India’s leading travel food and retail company, Travel Food Services has launched exciting new F&B space, Dilli Streat at Indira Gandhi International Airport, an enthralling delight for the travellers and foodies near the Domestic Departure.

This 340 sq.mt. sprawling joint will serve a gamut of cuisines in a concept which is thoroughly unique in its execution, quite unlike anything found on any airport.

Dilli Streat located and complimenting World’s Number 1 airport in terms of service quality; offers and serves an array of lip-smacking delights ranging from Chats, Pakoras, Curries, Kebabs, Pasta, and Pizzas as well as some truly exquisite concoctions.

In many ways, it has all the personality and vibrancy of a bustling Delhi street, while simultaneously being extremely chic and luxurious, like a premier restaurant. The stalls will be self-service, so as to be as convenient to customers as possible.

The concept of Dilli Streat is inspired by buzzing Indian streets, where the experience is rich on the senses with the thrill of street sounds, shop boards with vivid-hued walls, tantalizing aromas of street food and the experience of jostling through crowds to feast on these savories at stalls.

The seating sections have installed iPads on the tables for placing an order and the convenience is unmatched. With a young and bright mix of graphics, antique brick walls, and rattan ceilings, it gives its guests a nostalgic feeling of how Old Delhi is the quintessential crowd puller.

The concept is that of an open kitchen, giving the guests an opportunity to enjoy the making of their delicacies. The concept will definitely contribute to the overall user experience at Terminal 3; IGIA (World’s Best Airport) and taking the standards higher than existing!

“New Delhi is a vibrant city, bustling with a variety of scrumptious street food options. We are very excited to launch our new brand, Dilli Streat that furthers our commitment to transform the F&B sector in India with premium quality food service. The menu showcases a diverse range of authentic and popular Delhi street food along with national and international delicacies,” Gaurav Dewan, COO and Business Head, Travel Food Services said while speaking about the Dilli Streat launch,

As a part of the strategy to double business, Food and beverages major PepsiCo India is giving its Tropicana juice an image make-over, roping in Bollywood actor Katrina Kaif as brand ambassador.

Apart from focussing on smaller cities, rest of urban (RoU) and rural market expansion, the company is also looking at packaging innovations to enhance the reach of the brand.

"Given the fact that juice is a really under-penetrated category in the country, we want to be participating in the penetrative growth," Deepika Warrier, Vice President Nutrition, PepsiCo India said.

She said Tropicana is one of the fastest growing brands of the company and PepsiCo India has laid out "a pretty ambitious plan that we want to double Tropicana business by 2020".

At present, the Tropicana master brand, including Slice and other sub-brands, is over Rs 1,000 crore, she added.

Commenting on the repositioning of the brand, Warrier said, "Earlier Tropicana was seen as an international aspirational brand and we were targeting to young adults and metro consumers as a complement to rushed breakfast."

Now the company will target youth, making Tropicana "an enabler in lifestyle for the time-pressed millennials who find their own health and nutrition hacks and to suit their individual lifestyles".

“PepsiCo India has a redefined strategy through its strategic partnership with bottling partner, Varun Beverages Ltd (VBL) for sale and distribution of Tropicana range of juices along with Gatorade and Quaker Value-Added Dairy in the north and east India announced in January,” she shared her thoughts regarding the distribution front.

"The north and east regions together account for 80 per cent of the juice market in India," Warrier said, adding VBL's reach will help the brand more than double the distribution reach in these regions, with a focus on rest of urban (RoU) and rural market expansion.

The target for Tropicana is to reach 2.5 lakh outlets in 330 towns from one lakh in around 80-100 towns at present, she added. In the south and west India, Tropicana will be sold through PepsiCo's system for core carbonated beverage.

Warrier also said PepsiCo India could consider smaller pack sizes for Rs 10 as compared to the current entry-level size of Rs 20 as it looks to penetrate deeper into the rural markets. Besides, innovations like the transparent packaging in order to convince consumers that the juices don't contain preservatives may be looked at.