Foodlink's cloud-kitchen brand 'Art of Dum' enters Hyderabad

Sanjay Vazirani’s Foodlink, one of India’s largest luxury F&B service companies today announced the launch of ‘Art of Dum’ in Kondapur, Hyderabad.

‘Art of Dum’, a cloud-kitchen brand is currently delivering scrumptious food in Bengaluru and Mumbai.

“After phenomenal success in Dubai last year we got Art of Dum to India in September 2021. We are thrilled with the reactions being received in the Mumbai and Bangalore markets and we are excited to introduce ‘Art of Dum’ to Hyderabad now,” shared Vazirani by adding that Hyderabad is the main Biryani capital of the country and it will be very special for them to woo Hyderabadi foodies with Art of Dum food.

The brand promises authentic food, handpicked ingredients, and adherence to the highest standards of quality and safety.

All the flavours will be wrapped in an elegant and sustainable packaging that is unparallel and provide a luxurious at-home dining experience to Hyderabad’s food enthusiasts.

‘Art of Dum’ will also introduce ‘Akhrot Ki Galouti’, a specially curated dish best suited to the taste palate of Hyderabadi foodies. Besides this, the food menu includes different styles of Biryanis, Kebabs, delicately spiced gravies, wholesome rolls, and mouth-watering sweet dishes.

“It will be a pleasure to have the Hyderabadi taste buds trying our food and hopefully it will be a big hit here. The unique ‘Dum Pukht’ style of slow-cooking is inspired by the 300-year-old culinary heritage of the North-West Frontier Province. The food prepared in this style of cooking is recognized as one of the finest cuisines of South Asia. Additionally, our emphasis on authentic flavours, zero compromises on cooking techniques, and thoughtful, sustainable packaging is what we believe sets ‘Art of Dum’ apart,” added Chef Vikram Simha, ‘Art of Dum’ – Hyderabad.

To cook flavourful and delicious food, ‘Art of Dum’ follows the traditional and unique ‘Dum Pukht’ technique of slow cooking which is rarely implemented in the cloud-kitchen format of India.