General Mills India Doubles Pillsbury Production to Meet Surging Baking Demand

General Mills India, a subsidiary of the Fortune 500 packaged food company General Mills Inc., has reached a noteworthy milestone by holding a groundbreaking ceremony for its upcoming plant in Maharashtra.

This event signifies General Mills' growing presence in India and underscores the expansion plan.

The new facility will be a central hub for producing Pillsbury Baking Mixes tailored for the Indian market and is projected to start operations by August 2024.

General Mills is establishing its second manufacturing site for Pillsbury Baking Mixes in India, earmarking an investment of around INR 100 crore to construct this advanced facility.

The new plant will be equipped with cutting-edge technology and infrastructure. This expansion will result in a twofold increase in General Mills India's manufacturing capacity, allowing the company to satisfy the surging demand for its Pillsbury bakery offerings in India.

“The bakery industry in India is witnessing remarkable growth, Pillsbury’s bakery solutions empower bakers with consistent quality in every cake batch and enhances efficiency in the back-of-house operations of bakery businesses. The new facility will mark Pillsbury’s commitment to serving more bakers in India and supporting their business growth.”said, Anand Khurana, country director for General Mills India.

The Pillsbury brand is highly regarded in the Baking Mixes sector and is well-prepared to cater to the expanding bakery and food service sector in India.

Since its introduction to the Indian market in 1999, Pillsbury has emerged as the dominant player in Cake and Dessert Mixes among professional bakers.

‘’India is among General Mills’ priority markets worldwide’’said. “In recent years, our business in India has consistently accelerated growth and the new manufacturing plant reinforces our dedication to growing in India by delighting more consumers and catering to evolving consumer needs.’’said, Balki Radhakrishnan, Vice President and managing director of Global Emerging Markets at General Mills.

The upcoming Nashik plant is strategically positioned to solidify Pillsbury's reputation as the preferred brand for bakers across the country, effectively catering to their changing requirements.

India plays a crucial role in General Mills' worldwide expansion strategy. The choice to enhance production capacity through the new facility underscores General Mills' dedication to fostering the growth and prosperity of the baking industry.