?Grofers enables payment via meal vouchers by Sodexo

Grofers, on-demand e-commerce player, has enabled payment via meal vouchers by partnering with Sodexo.

In the first phase of this partnership, Sodexo vouchers can be used in 12 leading cities where Grofers Super Store is available. These cities are Delhi, Gurgaon, Noida, Mumbai, Bengaluru, Ahmedabad, Kolkata, Pune, Chennai, Lucknow, Jaipur and Hyderabad.

Albinder Dhindsa, co-founder of Grofers, says, "Sodexo and Grofers had immense synergies catering to a similar audience. We can already see the positive effects of this tie-up as Sodexo Meal Vouchers are now contributing 1% to our daily GMV within a week of launch."

Stephane Michelin, CEO, Sodexo BRS India, said, "Sodexo is the preferred employee benefits partner for over 10,000 organisations in India for the last 20 years. This partnership with Grofers will help our 2.7 million consumers a convenient way to buy food and non-alcoholic beverages and improve the quality of life of their families."

In the second phase of this partnership, Sodexo’s Meal Cards would also be accepted on the Grofers platform by April this year.