Guilt-free ice cream Brand Go Zero Bags USD 1 Mn in Pre-Series A funding from DSG Consumer Partners, V3 Ventures, Saama

Guilt-free Ice Cream brand Go Zero has secured USD 1 Million in its pre-Series A funding round. 

The round was led by DSG Consumer Partners, Saama, and V3 Ventures, with participation from angel investors Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional – Head Greater China, Reckitt Benckiser; Nikhil Vora, Founder & CEO, Sixth Sense Ventures; Krishi Fagwani, CEO, Thrive; and many other notable founders and CEOs. 

Founded by Kiran Shah, the brand’s diverse product portfolio comprises zero-sugar, high-protein, and low-calorie ice creams.

“Post the pandemic, people have become conscious of what they are consuming. More and more consumers are switching to healthier snacking options. With Go Zero, we aim to make the ice cream and dessert eating experience a healthy and guilt-free one for all. All our products are completely zero sugar, sweetened with plant-based sweeteners, which are completely safe and low in calories,” shared Shah.

Go Zero possesses the potential to establish itself as the pioneering brand in its category, with its distinct product portfolio, taste profiles, and vast domain expertise. 

“With this fundraise, we will look at expanding our presence in all major cities and on all e-commerce and q-commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto. The funds will also be used for marketing and creating awareness about the brand,” added Kiran. 

According to reports, the Indian ice cream market is poised for significant growth, with projections indicating a twofold increase by 2026 and a quadruple surge by 2039, reaching a substantial value of INR 410,398 million (USD 5.1 billion) with a CAGR of 15%. New-age brands that are sharply positioned and have high-quality ingredients are increasingly being preferred by the evolving consumer.

Considering that the better-for-you ice cream market is expected to be worth USD 500 million in 2030, there is a vast total addressable market for Go Zero to tap into. Given Go Zero’s significant market share in the first 12 months of its operations, Go Zero has the opportunity to be a leading brand in this category.