Hielo Peaur Beverages looks to raise funds for expansion

Hielo Peaur Beverages, the packaged beverage start-up, is planning to raise funds for expansion. The size of funding that the company is planning to raise has not been disclosed.

Piyush Mathur, Chief Executive Officer of Hielo Peaur Beverages, said, "Funding is part of our strategy as we expand operations and step up our footprint by 2020."

The two-year-old startup sells premium packaged and flavoured water, and juices and jams under the brand name Peaur. Hielo Peaur Beverages has so far invested close to Rs 8 crore in the business.

"Consumers are resonating with premium products across categories. There is a ready market to be tapped," Mathur further added.