How This Supply Chain Provider Helped Wat-a-Burger in Its Expansion

SupplyLink, the warehousing and logistic solution, along with its sister brand SupplyNote which is one of the leading Food & Beverage (F&B) supply chain automation platform, has empowered Wat-a-Burger to expand from 1 city to 25+ cities.

What was the Solution Given?

With a vision to offer fusion burgers to Indian consumers in a market dominated by US fast food chains, Wat-a-Burger has expanded to over 65 outlets in 27 cities, including Delhi, Mumbai, Bengaluru, and Ahmedabad. SupplyLink has been an instrumental part of their journey since 2018 when Wat-a-Burger had just four outlets in Delhi NCR.

“At SupplyLink, we are deeply committed to streamlining the F&B industry’s supply chain operations with our top-notch services. Our partnership with Wat-a-Burger has been highly rewarding, as we have had the privilege of supporting their expansion journey by streamlining their warehousing operations and optimizing inventory management,” said Nitin Prakash, Co-Founder, SupplyLink.

Problems Faced

Wat-A-Burger faced problems with underutilized rented inventory spaces and a lack of space in other locations, leading to difficulties in managing fixed and operational costs. Operational tasks such as inventory management and logistics which consumed its valuable time, affecting decisions related to brand building, customer base, and expansion. Expansion into new locations further posed challenges in vendor selection, price negotiations, timely deliveries, and quality control. The franchise model of Wat-a-Burger also created complexity in maintaining product consistency, SOPs, order payments, and franchisee relationships.

“We are delighted to have partnered with SupplyLink and integrated their hassle-free supply chain services. The platform has been instrumental in addressing several operational challenges that we faced during our expansion journey. With SupplyLink, we were able to optimize our logistics management, reduce operational costs, ensure product consistency, and enhance our vendor management capabilities,” added Rajat Jaiswal, Co-Founder at Wat-a-Burger.

Overcoming Challenges

With SupplyLink’s prowess in F&B supply chain services, Wat-a-Burger effectively addressed several challenges that previously hindered the company’s growth. By streamlining the supply chain operations and optimizing the inventory management,

SupplyLink helped Wat-A-Burger to reduce their standard operating costs by approximately 56.82% and minimize the impact of resource time cost, cost of movements, warehouse cost, and infrastructure cost by 23.33%, 32.97%, 44.44%, and 100%, respectively. 

SupplyLink also increased Wat-A-Burger’s expansion rate by providing a centralized platform for vendor selection, price negotiations, timely deliveries, and quality control.