IDAM House of Brands acquires instant coffee cubes brand Bevzilla

IDAM House of Brands, a conglomerate of various Direct-to-Consumer (D2C) brands, has acquired another Food and Beverage Brand, Bevzilla, the curator of India’s first Instant Coffee Cubes.

Being 100% vegan, their cubes are an innovation in the beverage industry.

IDAM House of Brands has picked up 40% stake in Bevzilla with a route to the majority in Bevzilla.

“Bevzilla has had remarkable growth in the last year. We’re excited about this venture and wish to collectively enhance their visibility in the global market. Bevzilla has carved a niche in the beverage industry and attained expertise, making it a potential brand for acquisition. We’re delighted to be working together and hope to achieve the 100 Cr. ARR target in the coming two years,” shared Aakash Anand and Saahil Nayar Founders of IDAM House of Brands.

Bevzilla was founded in September 2020 by its co-founders Divisha Chaudhry and Anurag Chhabra as an alternative to unhealthier options, Bevzilla made India’s first Instant Coffee Cubes that not only cut time but made a cup of coffee healthy and tasty by using organic date palm jaggery.

“While looking for instant and healthier options for a cup of coffee, we came up with an idea of Bevzilla. As people are leaning towards a healthier lifestyle that is also easy to make and less time-consuming, we find our product, Instant Coffee Cubes, to be the perfect solution. With IDAM, the company looks forward to expanding and reaching a market, both nationally and internationally where the product receives the recognition it deserves,” added the Co-founders at Bevzilla.

IDAM targets to initially invest an amount of $1Million towards Bevzilla’s new product development, marketing, and team building.