India's first-ever Turkish baklava brand, Hurrem's partners with Foodhall

Hurrem’s, India’s first-ever Turkish baklava brand, a part of Prime Foods and Confectionery LLP, is expanding its footprint by partnering with Foodhall.

The brand aims at growing its presence in the country and widening its reach via this long-term partnership, providing authentic and premium Turkish delicacies across the country.

“We are pleased to make our offerings available to a wider audience by partnering with one of India’s most valued retail chains, Foodhall. We launched Hurrem’s with a singular vision of bringing authentic Turkish baklava to patrons across India and are delighted that our vision will now further gain momentum through this strategic association,” shared Ahmed Farid, Co-founder and Promoter, Hurrem’s.

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The brands will be introducing the association with a dedicated shop-in-shop (SIS) experience for Hurrem’s at Foodhall’s flagship store in Linking Road, Mumbai, gradually expanding its presence in other Foodhall stores.

The dedicated Hurrem’s SIS at the store will be serving close to fifteen varieties of authentic 100% vegetarian Turkish baklava, freshly handcrafted everyday using ingredients flown in from Turkey and by its chef of Turkish origin who has been trained in Gaziantep, Turkey.

In addition to the baklava, over fifteen varieties of Lokum i.e.  authentic Turkish Delights, close to twenty varieties of dates and Turkish tea as well as Turkish coffee will also be made available.

“Through Foodhall, our goal has always been to bring to our patrons flavours from around the globe and we believe that Hurrem’s will be an ideal partner in helping us further strengthen this positioning,” added Hameed Ismail Khan, Business Head, Fresh Food at Foodhall.

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Through this partnership, Hurrem’s also aims at driving its objective of leveraging India’s rapidly growing gifting industry and introducing a new trend in the premium gifting space that of artisanal, luxe Turkish food hampers.

Hurrem’s will be offering custom-made hampers via Foodhall’s gifting brand Blue Ribbon, apt for all occasions, festivals, weddings as well as corporate events. A select assortment of Hurrem’s artisanal hampers will also be listed on Foodhall’s website for enquiries and bookings.