ITC Foods foray into online food segment; partners with cloud-kitchen brand Kitchens@

Cloud kitchen brand Kitchens@ has partnered with ITC Sunfeast Baked Creations and ITC Master Chef Creations.

With this partnership ITC has marked its entry into the food service online space.

“We are proud to partner with one of the biggest conglomerates in the world. We started working with ITC on a pilot project and were successful in helping it achieve significant growth in a short time span. We are thrilled that they entrusted us to support their new age online play,” said Saurabh Jha, CEO of Kitchens@.

Kitchens@is a digital accelerator of power food brands providing end-to-end solutions to F&B businesses from asset light-cloud kitchens to a highly efficient last-mile delivery readiness.

This partnership will enable ITC Foods to enter food service play at a city scale while operating from several cloud kitchen locations across Bengaluru.

Kitchens@ will operate the day-to-day functions for ITC Foods, giving them ample bandwidth to focus on brand building, marketing, product development and quality systems.

It will also provide a comprehensive and efficient last mile readiness through its infrastructure, technology & procurement support, manpower& culinary operations support, and marketing aids assisted by and under the guidance of chefs from ITC.  

“Getting into online food service was an important decision for ITCand them choosing us as preferred partner is a testimony to our differentiated hygienic cloud kitchens and quality services. We look forward to a successful partnership at scale,” added Junaiz Kizhakkayil, Founder of Kitchens@.

Kitchens@ is currently associated with 80 domestic and international brands, including Mainland China, Empire, Chai Point, A2B, Domino's, Taco Bell, and Barbeque Nation and is present in 12 high-demand locations in Bengaluru.