Keventers partners with cloud-kitchen brand ZFW Hospitality, to open 80+ stores

Milkshake brand Keventers has tied up with cloud kitchen platform ZFW Hospitality to scale its delivery business across Delhi, Mumbai, Pune, & other cities- as a start to a larger expansion through ZFW’s footprint in India.

“Given COVID-19 & the rapid shift in consumer preferences, we pivoted into building a sustainable cloud kitchen operating system for F&B brands- ZFW OS. ZFW builds kitchen-as-a-service for brands that wish to stay ahead of the curve & boost bottom-lines,” shared Madhav Kasturia, Founder, ZFW.

ZFW enables the growth of F&B and D2C brands without the upfront investment of setting up a physical kitchen. From an asset perspective, ZFW does not require any new equipment from brands or kitchen partners. Brands are able to full fill on-demand delivery orders at hyperlocal penetration in a short time frame, thereby reducing duplication of efforts & costs.

Also Read: Keventers launches range of four sundaes pan-India

“We are pleased to partner with ZFW and scale our cloud kitchen operations. This alliance will allow us to accelerate the rollout of our pre-packaged ice cream consumer packs, which have been receiving great feedback across Delhi NCR, and it is an exciting proposition to be able to scale to multiple cities using ZFW's strong technology-led and asset-light model,” added Aman Arora, Co-founder and CMO, Keventers.

“In the F&B segment, agility is a 'must-have.' The ZFW platform provides two pivotal support areas- 1) Asset-light scalability without hassle. 2) Leveraging data to optimize brand locations while serving consumer demand through ZFW's real-time assessment,” pointed Sanil Sachar, Founding Partner, Huddle (ZFW's Accelerator).

Keventers joins a growing list of notable brands collaborating with ZFW across major food delivery markets like Baskin Robbins, The Brooklyn Creamery, Tibb'sFrankies, Only Bowl, Firangi Bhukkad, & Beijing Street, etc. According to an online report, the cloud kitchen industry in India is expected to reach $2 Bn by 2024 with a CAGR of 18%.