KFC partners with Hero Indian Super League

KFC India has joined hands with the Hero Indian Super League (ISL) as the official partner this season.

As a part of this collaboration, football fans will get a chance to enjoy the first-ever KFC Street Football – a unique platform for young football enthusiasts across the country to showcase their talent to millions of viewers.

“Football culture in India has been growing rapidly and leagues like Hero ISL bring fans closer to the sport. Joining the frenzy with KFC Street Football, we promise football fans an exciting opportunity to showcase their talent on national television, at the biggest league in the country,” shared Moksh Chopra, General Manager, KFC India.

KFC Street Football will be scouting for players with some cool moves & great footwork across 5 cities of Bengaluru, Mumbai, Chennai, Kolkata & Kochi.

Indian football legend Baichung Bhutia was present at the inaugural match on the 3rd of December in Bangalore and cemented this association while announcing the biggest and most anticipated football championship in the country. Popular Indian Rapper, Siri, was also present on-ground to enliven the game with her bars and add to the spirit of the sport.

Talking about the association, Indian Football phenom Bhaichung Bhutia said “India has an unexplored reservoir of football talent, especially at the grassroot level. With KFC’s partnership with the Hero Indian Super League and the introduction of KFC Street Football we are looking at the first-ever platform in the country that allows young football enthusiasts to showcase their talent to a national audience. I am thrilled to announce this unique collaboration and look forward to an amazing gaming season this year.”

Starting December, football fans across the country will be asked to post online videos showcasing their footwork and freestyle moves using the hashtag #KFCStreetFootball. That’s not all, spectators will also have a chance to take part in on-ground challenges including The Dribble Challenge, the KFC Bucket Challenge, and the Freestyle Challenge at the KFC Selection Zone. The top 3 will get a chance to showcase their skills live during each game, at half time, where a life-size KFC Bucket will take center-stage. These performances would be aired on Star Sports giving young talent a national audience.

After going through all the performances, a panel of freestylers and coaches will choose the final 15 contestants to play in the Battle of the Streets Finale based on individual innovation, style, and flair. The final 5 teams will have 3 players in each team who will be the best from the 150 enthusiasts who get a chance to perform at the half time street football challenge.

Starting off the first 5 games in Bangalore, Chennai, Kolkata, Kochi, and Mumbai with a performance by rap artists from each of these cities, all the matches will be broadcast in the following home game of that venue.