Lanson Group forays into ready-to-eat snacks segment
Lanson Group forays into ready-to-eat snacks segment

With the launch of its B2C brand ‘Popodax’ that has a range of flavoured appalams, Lanson Group has confirmed its venture into ready-to-eat snacks segment in the Indian market with the

“The products will be available in mom and pop stores, clubs and e-commerce websites such as Amazon from May, at packs worth Rs 10 and Rs 30. The group exports appalams and variants to the UK, holding 80% market share. It also exports to the US and Australia,” says Lankalingam, chairman and innovation head, Lanson Value Added Services.

The company also supplies to FMCG brands globally, manufacturing variants of the snack in five manufacturing units spread across Chennai and Thiruchendur.

“Lanson alone makes 1.5 million appalams a day for its global customers. With the vision of ‘consumer loyalty nourished by consumer delight’ our aim is to put a smile on the faces of consumers of every age by providing them innovative snacks for their unmet needs. This is one of the main reasons, we have decided to launch our own brand of ready-to-eat mini appalams – Popodax,” added Lankalingam.

“Popodax will initially be offered in Tamil Nadu markets in stages, beginning with markets such as Chennai, Coimbatore, Madurai, Salem and Trichy and will be available in retail shops from May 2018.Within the next six months, the brand will be available in about 50 towns in Tamil Nadu and will be present in 20,000 outlets within the first year. With Popodax, we would like to garner about 2% of the ready to eat snack segment in the outlets that we will be present” Popodax will be available in 6 SKU’s- 3 flavours - Classic, Tomato & Chili, and Sour Cream & Onion,” added B Nandakumar, chief mentoring officer, LVAS.

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