Madras Mandi to Open 20 New Stores in Chennai

Madras Mandi has announced a significant initiative to strengthen its presence in the Chennai market.

The brand intends to expand its offline reach extensively. By the conclusion of 2024, Madras Mandi plans to inaugurate 20 new stores across Chennai.

This expansion reflects the brand's dedication to delivering tailored shopping experiences that align with the distinct preferences of Chennai's varied neighborhoods.

It forms a key aspect of their broader strategy to improve access to farm-fresh products and foster stronger connections within local communities.

"Our expansion in Chennai is not just about opening new stores; it's about embedding ourselves in the fabric of each locality, offering a tailored experience that meets the specific needs of our customers, we're here to build lasting relationships with the Chennai community, providing them with fresh, quality produce that enriches their daily lives." said Prashanth Vasan, CEO of Madras Mandi.

Madras Mandi sets itself apart from competitors by offering distinctive farm experiences and community-centered events such as "Kootanchoru," with the aim of building deeper bonds with its customer base.

The brand has a user base surpassing 500,000 and successfully fulfilling over 500,000 orders to date, Madras Mandi's expansion underscores its robust foothold in the market.

Looking ahead, the brand's five-year vision prioritizes quality, sustainability, and waste reduction, reaffirming its pledge to deliver top products to its clientele.

The company expands with the goal of establishing a presence in every locality and eventually venturing into Tier 2 cities across southern regions.