Makers of RoohAfza announced a strategic tie-up with barista coffee

RoohAfza maker hamdard Laboratories announced a strategic tie-up with Barista Coffee on Wednesday. The tie up will cover hundreds barista stores to offer Roohafza based drinks like hot drinks and beverages.  

Hamdard chief sales & marketing officer Mansoor Ali said in a statement “This is part of the transformational phase we are currently in, and a key focus is to establish a connect for Roohafza with millennial. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning. Hamdard also plans to launch snacks in the coming months.”