Marimbula Elevates HORECA Menus with its Fresh and Fruity Crush Collection

Country’s largest providers of F&B solutions with over 350 SKUs across cuisines are expanding their portfolio with the addition of a delectable range of Fruit Crushes.

Their beverage brand Marimbula has launched fruit crushes to amplify FSIPL’s reach amongst consumers & penetrate new markets.

FSIPL which is a one stop solution for all HORECA (Hotels, Restaurants, and Catering) needs is foraying into the mainstream retail formats as well with the launch of these crushes.

“The crushes range is a natural extension for Marimbula brand. We specialise in natural, unadulterated fruity flavours and what better way to take the brand to our new audiences such as kids and families than with the crushes range.” said Mr. Harshad Jain, Brand Head, Marimbula 

Brand’s Fruit Crush Range comprises of 8 fresh and fruity flavours, these are Pineapple, Strawberry, Mango, Butterscotch, Orange, Kiwi, Pink Guava and Litchi.

Their range contains 35% of fresh fruit content which is completely natural with good product consistency. With their flavours, one can create a limitless number of cocktails & mocktails ranging both Indian and International mixes.

It is the only brand that presents ethnic Indian flavours such as Saffron Cream, Paan, Cumin Spice, Tamarind, and Coconut Fudge. 

The brand USP is that it doesn’t require the addition of any preservatives and this helps in retaining its authentic taste & aroma at a competitive price of Rs. 250 and Rs. 280 for a 1-litre bottle.

Company’s range of crushes will be sold through E-commerce platforms, Modern trade formats and traditional HORECA distributors. 

Marimbula was launched in 2014 and is the first homegrown Indian brand of syrups. It is at the forefront of the expansion of the fruit-pulp market, which is anticipated to grow by USD 124.38 million from 2021 to 2026, at a CAGR of 7.61%.