Mayur Hola joins Culinary Brands as CMO

Mayur Hola, the CEO of the hospitality brand OYO, has joined the food and beverage platform Culinary Brands as its chief marketing officer (CMO). The Italian luxury coffee company Lavazza and the US sandwich chain Subway are both owned by Culinary Brands.

Hola formerly served as SVP Global Brand at the hotel brand OYO before joining Culinary Brands. The tech-hospitality unicorn changed under his direction into a widely recognised brand. Hola is one of the most creative marketers in the business, and it has received recognition from marketing, effectiveness, and strategic organisations including WARC, Jay Chiat, and the Effies.

This is an interesting step in the QSR area in particular and the marketing industry generally due to Hola's capacity to generate growth by strategically pivoting a business and a brand and developing campaigns that go viral.

Everstone agreed to become Subway's master franchisee for Bangladesh, India, and Sri Lanka last year. In Bangladesh, India, and Sri Lanka, Everstone wants to open roughly 2,000 Subway locations. Additionally recently, Culinary Brands agreed to an exclusive licence for the Lavazza brand in India. Additionally, it purchased a sizable majority stake in Fresh & Honest Cafe Limited from Lavazza Group (F&H).

As a result, Culinary Brands' expanding portfolio of food and beverage brands now includes the two worldwide brands Subway and Lavazza. In a separate business with the American behemoth, Everstone also runs Burger King in India.